We are Lois. Established in Spain in 1962, we were the first
European jeans brand to conquer the world. We made a great
start in the sixties but it wasn’t until the seventies that we truly
flourished. We were worn by influential fashion icons and
musicians and soon we were all over the dance floor.
In contrast to other great jeans brands of that time we focussed on a
fashionable and sexy pair of jeans. Soon, young people all over the
world recognised that we were their perfect fit. And although we have
been around for quite some time now, we never grew old. It’s our
positive and proud Valencian spirit that makes us timeless.
Spain is an important part of our heritage as well as our future. It is
where we were born, raised and where today we are still made with
love. Although Spanish blood runs through our veins, the Dutch have
become an important part of who we are today. They have given us
a new lease of life and the unique opportunity to co-create amazing
new culture-blending stories and looks. By working closely together
we havebeen reinvented and re-introduced.
At Lois we believe in a longer lasting wardrobe than that the fashion
industry offers today. Instead of making our collections seasonal, we
strive to create clothing that is wearable in every climate and season.
By leaving the seasonal ‘label’ behind we stretch the lifecycle of our
collections and suggest that our garments can be worn all year round.
If you haven’t met us yet, you’ll be glad you did now.